Under Not Advertisement guidelines, which item qualifies as identification printing?

• A. Printing used for identification on buildings, vehicles, uniforms, or badges
• B. Printing for solicitation of business
• C. Printing on novelty objects used for advertising
• D. Printing on promotional banners

Answer: (A)

Identification printing is printing that serves to identify who is present, authorized, or responsible at a location or on equipment, rather than to market or solicit. Printing on buildings, vehicles, uniforms, or badges typically carries the company name or license information and functions to identify the operator or authority. That’s why it fits under Not Advertisement guidelines as identification printing. In contrast, printing intended to solicit business, novelty advertising items, or promotional banners are promotional materials and promote a service or product, not simply identification.